For merchants · Singapore

Your wine list, explained by the ground it grew on.

A shop of your own, a sommelier at every table, and guests who find the bottle they had not found yet, all on the only map that judges a wine by its ground. Live in five clicks. Free while we grow.

1,019,404Vineyards scored
28Regions
3,465On Singapore shelves
128Beat Romanée-Conti
Recommendation 01

Sylvie Esmonin Volnay 1er Cru Santenots

2022 · Volnay
SGD206
Available ata Singapore shop
Terroir
9.6/10
Geology
Colluvial
Site
249 m · southeast-facing
Vintage
Exceptional, complete reds
Sommelier's Note

Just 229 m from Volnay Clos des Chênes, on Bathonian limestone, benchmark terroir without the marquee. The vines sit at 249 m, facing southeast, on a 3° slope. A cult Burgundy name in Gevrey-Chambertin. Expect bright cherry and undergrowth, all finesse, cut, drive and quiet power. Pour it with coq au vin or seared salmon.

Vintelligence v2

The card your guest sees: a real bottle on a Singapore shelf, the note written by a real scan.

The wine they have not found yet

Your shelf already holds the bottle that beats the famous one.

Romanée-Conti 2010 scores 8.95 for its ground. 128 bottles on Singapore shelves right now score higher, from S$74. A guest cannot see that on a label. On your list, they can, and that is the bottle they order.

Romanée-Conti Grand CruDomaine de la Romanée-Conti · 2010 · the reference
8.95S$37,495
Nuits-Saint-Georges 1er Cru Clos des Porrets, Henri Gouges2022 · Burgundy · on a Singapore shelf
9.50S$161
Volnay 1er Cru Caillerets, Henri Boillot2022 · Burgundy · on a Singapore shelf
9.49S$307
Nuits-Saint-Georges 1er Cru Les Vaucrains, Henri Gouges2022 · Burgundy · on a Singapore shelf
9.47S$597
Côte-Rôtie La Mordorée, Chapoutier2001 · Northern Rhône · on a Singapore shelf
9.44S$460
Cornas Reynard, Thierry Allemand2017 · Northern Rhône · on a Singapore shelf
9.44S$788
Corton6.62
Grand Cru · average of its plots
0 metres apart · the same ground · a fraction of the price
Les Valozières7.58
Premier Cru · the plot next door

This is why. The rock, the height, the slope and the sun do not stop at a fence, and the name on the label does. We score the ground itself, so the plot next door gets the score it has earned. Scores out of 10 for the place alone, live from the Burgundy map on 25 August 2026.

The platform

Everything a wine shop needs, on one map.

Six jobs, one upload. Every one of them reads from the same map and the same score, and nothing you can buy moves it.

Demand

Your bottles on Unhyped

The moment you go live your wines are on unhyped.wine and in the app, where a guest looking for a Volnay under $300 or a Cornas on granite finds yours, judged by its ground, never by who paid.

Your own site

yourname.unhyped.wine

Your brand, your colours, your wines only. Live in minutes from one upload of your list. Use it as your shop's main site; the name on the door is yours.

At the table

A sommelier at every table

A code on each table. Guests scan, ask anything, and get answers from your list with the ground behind every one. Knows every bottle, works every shift, never has an off night.

Leads and offers

Saves become orders

Guests save the wines they like; every save lands in your dashboard as a lead. Reply with an offer and we deliver it, so the guest hears from you without ever handing over their details.

Analytics

What guests ask for that you do not stock

Most scanned, fastest movers, what sits for 90 days, and the questions your list is thin on. Always in aggregate: themes and counts, never a named customer.

Feeds

Your list stays current

Upload your list, or connect your web shop and we keep it in sync. One line of code puts the same card on your own website.

Coverage

A real Singapore list, placed.

Upload a list and we match every bottle to the ground it grew on. These are three live Singapore shops as they stand on 25 August 2026: the share of each list that is on the map, and the bottles that carry the full ground, rock to sun.

A wine we have not mapped gets no score rather than a flattering one. Coverage is the queue we work, and it grows every week.

1,06499%A Singapore shop · 1,064 bottles on the list · 1,050 on the map · 764 with the full ground
82785%A second Singapore shop · 827 bottles on the list · 704 on the map · 686 with the full ground
72296%A third Singapore shop · 722 bottles on the list · 693 on the map · 641 with the full ground
Merchant analytics

Know what guests ask for that you do not stock.

Your dashboard reads what happens on your site and at your tables and tells you what to do about it. The picture a restaurant group pays a consultant for, whenever you open it.

Always in aggregate: themes and counts, never a customer's journey, and no view ever names another shop.

  • ScannedWines your customers scan on your storefront, last 30 days
  • MoversFastest movers: sold out most often in 90 days. Slowest movers: on the list 90+ days
  • Unmet demandWhat customers asked for that your list is thin on
  • Drink windowBottles the map says are at, or past, their best
  • LeadsEvery save, and the offers you sent back
  • SyncYour website sync, every movement, with dates
Getting started

Live in five clicks.

From the form to a code on the table, the same day. No IT.

1

Name your shop

Business, city, and the address of your site. You see it as you type.

2

Your details

Name, email, and your website if you have one.

3

Your colour

Pick a colour and a tagline. The preview updates live.

4

Submit

Review and send. Your confirmation email arrives straight away.

5

Upload your list

Click the email, upload your list, and download your table codes. You are live.

Pricing

Founding merchants. Free while we grow.

While there are fewer than ten shops on the platform there is no fee. You help us build the right product for Singapore and you lock in founding rates when pricing arrives.

When it does, it is per use: a scan, a question at the table. Never a share of your sale, and never a fee to be seen.

A group, or more than one venue? [email protected] and we will work something out.

Founding merchantBeta
Free
While the platform is in beta
  • Your wines on unhyped.wine and in the app, immediately
  • Your own site (yourname.unhyped.wine)
  • Table codes, unlimited
  • Sommelier scoped to your list
  • Leads, offers and analytics
  • Every region on the map: 28 regions, 1,019,404 vineyards
  • Founding rates locked in at launch
Start free
Tokens, never commission.

You pay for the service, per use. We never take a share of a sale.

Visibility is never for sale.

No pay-for-rank, no sponsored placement. A guest sees your bottle because of its ground.

Aggregate only.

You see themes and counts, never a customer's journey. No view names another shop.

For your guests

Point your phone at any bottle.

The same answers your tables get, on any bottle anywhere. Free, no account.

Not on iPhone? unhyped.wine works in any browser

Get the Unhyped appFree on the App Store. Point it at any bottle, no account.